Tropical Smoothie Cafe

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Tropical Smoothie Cafe is a restaurant franchise with over 700 locations scattered throughout the United States. Tropical Smoothie Cafe is known for its tasty smoothies and drinks. The existing brand lacked an emotion that relates to the tropical nature of the franchise. The advertisement exhibits an array of warm colors escaping the straw of the cup showing a fluid yet exciting motion that elevates the mood of the brand. A tropical escape is just sips away, bringing convenience and fun in one drink.

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